CNH Industrial

CNH Industrial designs and manufactures heavy-duty agricultural equipment (tractors, combines, seeding and tillage systems) and construction machinery (excavators, loaders, and backhoes) under brands such as Case IH and New Holland. The company’s precision-technology ecosystem integrates factory-installed automation, guidance, and vision systems, including Raven-developed autonomy and machine-control interfaces. On the software side, CNH’s FieldOps and myCASE Construction platforms give farmers and contractors real-time visibility into equipment performance, fleet utilization, and job-site progress through cloud connectivity. Together, these hardware and digital systems form the backbone of CNH’s “iron + tech” strategy, linking machines, data, and operators to improve productivity and sustainability across global operations.
The company’s business model is hybrid, built on a foundation of capital-equipment sales (CapEx) while increasingly layering on digital and service-based revenue streams. While customers continue to purchase machines outright, CNH is placing greater emphasis on precision-tech sales, connectivity platforms, service contracts and retrofit upgrades. For example, at Investor Day 2025, CNH outlined that precision-technology sales (automation, AI, connectivity) are set to nearly double as a percentage of agriculture net sales by 2030. These moves reflect a shift toward supporting customers with platforms and services that extend equipment value, rather than relying solely on one-off hardware transactions.