Ecorobotix

Ecorobotix delivers the ARA ultra-high-precision field sprayer, a tractor-mounted system that identifies and treats individual plants in real time using its Plant-by-Plant AI. The ARA combines high-resolution cameras, onboard GPUs, and 156 fast-actuating nozzles to achieve a 6 × 6 cm spray footprint at speeds up to ~7.2 km/h (covering roughly 4 hectares per hour). Optimized for high-value crops like lettuce, spinach, onions, carrots, and sugar beets, the system reduces plant protection products and fertilizers by up to 95% while maintaining control efficacy and protecting crop health. ARA integrates with standard front-tank tractor setups, enabling growers to adopt precision spraying without replacing existing equipment, while the onboard AI continuously adapts to new weed pressures and field conditions through remotely delivered algorithm updates. ARA is active in more than 20 countries and distributed through dealer networks that provide demos, training, and ongoing support.

The company employs a hybrid hardware-plus-software model centered on CapEx hardware and recurring software revenue. Farmers purchase the ARA sprayer outright for around €200,000, then license the Plant-by-Plant AI through annual software fees. Each crop algorithm carries a recurring charge of roughly €5,000 per year, with a base operating-system subscription that covers maintenance, updates, and core functionality. Additional paid algorithms can be added as growers expand into new crops, and Ecorobotix is actively piloting leasing and subscription-access programs in select markets. This structure positions ARA as software-enabled equipment with a growing recurring-revenue layer rather than a traditional one-time machinery sale.