GreyOrange

GreyOrange develops intelligent automation systems that orchestrate robots, humans, and data across complex warehouse and retail environments. Its GreyMatter software platform uses AI and adaptive algorithms to manage multi-agent fulfillment in real time—optimizing picking, packing, replenishment, and sortation across thousands of SKUs. Complementing this digital core is the company’s Ranger fleet of autonomous mobile robots (AMRs), designed for goods-to-person operations, pallet movement, and dynamic order fulfillment. Through its Certified Ranger Network, GreyOrange integrates both proprietary and third-party robotics into a unified system, enabling flexible, scalable automation across global supply chains.
The company operates on a hybrid Hardware-as-a-Service (HaaS) model that blends capital equipment delivery with subscription-based software and ongoing service. Customers typically purchase or lease the AMRs while subscribing to the GreyMatter orchestration platform, which provides continuous optimization, predictive analytics, and system-wide visibility. This model allows warehouses to scale automation incrementally, shift CapEx to OpEx, and benefit from continuous performance improvements driven by machine learning. Partnerships with integrators like Bailey Equipment extend this approach with end-to-end deployment, maintenance, and local support, helping clients achieve rapid ROI and measurable productivity gains.
“Technology built for a previous era simply can’t keep up with immediate e-commerce demands,” explains GreyOrange’s co-founder Samay Kohli. “Software and robots built together with the same underlying intelligence meaningfully advances fulfillment accuracy, speed and overall throughput, modernizing operations.”