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Mashgin

Retail

Company overview

Mashgin offers a purpose-built hardware + software system for autonomous self-checkout. Its kiosks use multiple 3D cameras, deep learning, and computer vision to identify items without barcodes, enabling customers to complete checkout in roughly five seconds with remarkable consistency. The hardware is proprietary and designed for rapid deployment, integrating directly with existing POS, payment, and loyalty systems in diverse environments. Operators can add new or custom items in under a minute, and Mashgin provides U.S.-based 24/7 customer support to keep systems online and reliable across busy retail and foodservice operations.
The company uses a hybrid CapEx + subscription model. Retailers and venues purchase the kiosk hardware upfront, creating a capital expenditure that fits within traditional equipment budgets. Mashgin then charges a recurring monthly fee—approximately $1,000 per machine per month—for software updates, cloud services, integrations, analytics, and ongoing support that power the AI engine. This structure lets customers own the hardware while paying for the continuously improving recognition models, managed services, and operational insights that make the system effective at scale.

Customers and target markets

  • Aramark, Circle K, Shell, BP, Sodexo, Compass Group, San Francisco Giants, Palisades Tahoe

Company metrics

Headquarters:
Palo Alto, California
Company size:
51-200
Founded:
2014
Industries: