Company overview
New Holland delivers a comprehensive range of agricultural and construction equipment, spanning tractors, combines, forage harvesters, balers, sprayers, skid steers, compact track loaders, telehandlers, mini‑excavators, and wheel loaders. Many machines are telematics‑ready and integrate with CNH’s digital ecosystem, including MYPLM Connect for telematics and farm data transfer, PLM RTK+ correction services for high‑accuracy guidance, and the new myNewHollandConstruction platform for fleet tracking, utilization analytics, and machine‑health monitoring.
The company operates a hybrid model that combines CapEx and leased equipment with recurring software and connectivity subscriptions. Machines are sold, financed, or leased through New Holland’s dealer network using standard equipment‑finance structures, while telematics and guidance services are delivered as paid subscriptions after any included trial or initial term. MYPLM Connect and related telematics services run on a subscription basis, PLM RTK+ is offered as a per‑receiver correction-service subscription, and construction customers use myNewHollandConstruction as a telematics platform—standard on new connected machines for seven years and renewable thereafter. Together, these digital layers create recurring revenue streams and extend the value of New Holland’s equipment long after the initial sale.
Customers and target markets
- Red Doc Farms
- JEPCO
- TH Clements
- Hanson
Company metrics
- Headquarters:
- Global brand under CNH Industrial (HQs: Basildon, UK for agriculture; Wichita, Kansas for construction operations in North America)
- Company size:
- 1,000+
- Founded:
- 1895
- Industries:
