Presso

Presso builds an automated, all-in-one finishing system designed to help garment-care providers deliver results in minutes without relying on skilled pressing labor. The Presso machine combines robotic tensioning, motion control, and precision steam to finish garments consistently and at high throughput. The company’s AirTouch module offers plug-and-play stain removal on a standard 110-volt outlet with built-in, non-toxic chemistry and over-the-air updates; AirPress uses pressurized steam safe for delicate fabrics to remove wrinkles and sanitize; and AirWash neutralizes odors and refreshes lightly worn garments without a wash cycle. The system is compact, operates without compressors or boilers, and requires only basic plumbing and WiFi for remote diagnostics, updates, and data collection. Together, these modules allow operators to replace manual finishing steps with automated cycles that maintain quality, reduce labor demands, and increase shop throughput.
Presso operates a hybrid CapEx-plus-subscription model. The Presso machine is purchased as CapEx for $25,000, secured with a $2,000 non-refundable deposit and delivered through a $1,500 white-glove shipping and deployment fee. Each installation includes on-site setup and a one-year limited warranty. Alongside the hardware purchase, customers pay a required $100 per-month software subscription, which provides access to machine and user dashboards, over-the-air software updates, remote troubleshooting, performance monitoring, and ongoing robotic system improvements. Automatic refill shipments for AirTouch chemistry are also included as part of the operational flow, ensuring consistent garment-care quality without manual calibration.
“We have positioned our hardware as a gateway to our ‘platform as a service,’” says Cam Callstrom, Operations Lead at Presso. “Retail garment care is an industry dominated by small businesses; our platform gives owner-operators the tools, consumables, knowledge, and support they need to build a profitable business.”