Rooster

Rooster makes tracking devices and a cloud platform that tell construction companies three things about every piece of equipment they own: where it is, whether it's being used, and how much it's been used. The system works through two hardware components. The Rooster Hub is a GPS-equipped base station that mounts on a powered vehicle like a truck or excavator; it knows its own location and acts as a wireless relay for nearby trackers. Rooster Activity Trackers are small, rugged pucks that attach to any piece of equipment or tool, powered or unpowered—generators, compactors, scaffolding, or hand tools. Each tracker records minute-by-minute activity and transmits data to the nearest Hub using a long-range, low-power wireless signal that reaches up to half a mile and penetrates concrete, metal, and dense construction materials. The Trackers run on a built-in battery that lasts up to five years with no charging or maintenance. All data flows from the Hub to the Rooster 2.0 platform, a web dashboard and mobile app that shows GPS locations, activity timelines, usage reports, and unlimited geofencing zones.

Rooster operates a hybrid hardware-as-a-service model with transparent, published pricing and no contracts. Customers buy the hardware upfront—$55 per Activity Tracker and $550 per Hub—then pay a monthly subscription for the cloud platform: $1 per month per Tracker and $10 per month per Hub. There are no long-term commitments; billing is month-to-month and devices can be activated or deactivated as projects start and finish. The economics are designed around how construction companies work: a contractor might deploy 200 Trackers across a large jobsite for a few months, then deactivate half of them when the project winds down and redeploy them somewhere else. The Starter Kit (one Hub and four Trackers) gives customers a low-cost entry point to pilot the system on a single jobsite before scaling up.